Mar
31
2011
Marketing Do’s And Don’ts
Author: Jessica SherwinFind out more about the marketing system you prefer to use; because it might be letting you down. What if you are putting in a lot of work that is not giving you any returns – this is how to find out.
Talk LOUDER: Everyone knows that if you are trying to say something but nobody is paying attention, one of the options you have is to raise your voice. You might achieve something small by doing so but within no time, people are bound to switch you off as they do not get anything they do not know already. As far as they are concerned, they will think you are just repeating the same thing more LOUDLY.
It is very obvious in the face to face communication where you are holding a conversation. It is quite similar to the print media too because bigger fonts and more attractive graphics can be used to do the same thing – draw people’s attention to what you are telling them. There are better ways to do it.
Non-Stop-Talking: Have this in mind that communication takes a two-way traffic. Give your listeners a chance to air what they feel about the points you have put across. Ask your questions and let them also say their bit about your message. Let them know that you are attentive to their issues and are giving solutions.
Repetitive-Talk: If you have the habit of going round and round an issue without driving the nail to the point. Repetitive talk only achieves something good if you are using it to draw attention to major areas. Remember to do so without being taken negatively, as if you are trying to underrate their intelligence by belaboring the same point. It would seem like you are talking to dull minds or something like that.
Talk More Often: If the usual manner you communicate to a client is once a month, then stick to that instead of improving this to weekly emails on the same issue. You will only succeed in annoying your customers. So please do not overstep the privilege of the time afforded you by the prospect.
Talk Nonsense: If you continue to use the language and jargons that your listeners do not understand, they will not pay much attention. It pays to remain simple and clear in your communications.
It will also depend on how far you know the person you are communicating with. If you are sure they like to use buzzwords, then go ahead and do the same.